PROJECT OVERVIEW
PROJECT OVERVIEW
Smart TV for shared viewing
Designed for group-decisions
Reduces social friction while browsing content
MY CONTRIBUTION
MY CONTRIBUTION
UX research
Product & concept design
Design system development
Designing a Smart TV experience for shared decision-making without sacrificing individual preferences
During this project, I worked as a Product Designer, focusing on how Smart TVs could better support group viewing. My goal was to move beyond usability improvements and rethink how people choose content together. I focused on designing interactions that felt engaging while solving real friction.
During this project, I worked as a Product Designer, focusing on how Smart TVs could better support group viewing. My goal was to move beyond usability improvements and rethink how people choose content together. I focused on designing interactions that felt engaging while solving real friction.
USER PROBLEMS
USER PROBLEMS
1
1
Group viewing experiences are dominated by a single user,
limiting equal participation in decision-making
Group viewing experiences are dominated by a single user, limiting equal participation in decision-making
2
2
Browsing for content is perceived as slow and repetitive,
especially in group settings
Browsing for content is perceived as slow and repetitive, especially in group settings
BUSINESS PROBLEMS
BUSINESS PROBLEMS
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1
Need to support both individual and group viewing contexts
within a single cohesive system
Need to support both individual and group viewing contexts
within a single cohesive system
2
2
Low engagement with browsing banners, recommendations, and
promoted content
Low engagement with browsing banners, recommendations, and
promoted content
Transition from multiple physical remotes to web app.
Transition from multiple physical remotes to web app.
We created a gamification concept to bring excitement, but testing prompted several refinements to the system
Evolve input from physical remote to shared access
I initially explored a “parent remote + mini remotes” concept, but testing suggested a shift toward a web app to reduce friction. This was a more realistic way for users to actively participate using devices they already own and minimized production costs.
I initially explored a “parent remote + mini remotes” concept, but testing suggested a shift toward a web app to reduce friction. This was a more realistic way for users to actively participate using devices they already own and minimized production costs.
Balance group versus individual games
Games were originally only for groups, but I suggested making one game, Pick or Pass, for both individuals and groups to better support everyday use while still promoting social interaction, with stronger interactions in group settings. We moved forward with this while keeping Vote & Chill and Lucky Wheel limited to groups only.
Games were originally only for groups, but I suggested making one game, Pick or Pass, for both individuals and groups to better support everyday use while still promoting social interaction, with stronger interactions in group settings. We moved forward with this while keeping Vote & Chill and Lucky Wheel limited to groups only.
PICK OR PASS
A swipe-based interaction where users quickly like or skip content to build personalized watchlists
over time. This helps reduce decision fatigue by preparing options in advance, and works across both individual and group contexts. Individual works with the physical remote, not only the web app.
A swipe-based interaction where users quickly like or skip content to build personalized watchlists over time. This helps reduce decision fatigue by preparing options in advance, and works across both individual and group contexts. Individual works with the physical remote, not only the web app.
VOTE & CHILL
A group-only voting experience where users join through the web app and vote while trailers play. By structuring input into a shared system, it helps groups reach decisions more efficiently through a democratic and compromise-driven approach.
A group-only voting experience where users join through the web app and vote while trailers play. By structuring input into a shared system, it helps groups reach decisions more efficiently through a democratic and compromise-driven approach.
LUCKY WHEEL
A lightweight decision tool where each user submits one option and the system randomly selects the final choice. Designed for moments of indecision, it removes friction and keeps the experience moving when groups are unable to agree.
A lightweight decision tool where each user submits one option and the system randomly selects the final choice. Designed for moments of indecision, it removes friction and keeps the experience moving when groups are unable to agree.
Final rounds of group testing (5) showed the following improvements:
Final rounds of group testing (5) showed the following improvements:
1. Task success increased from 67% to 93%
2. Average browsing time reduced in group contexts
3. Participants felt the system balanced control
1. Task success increased from
67% to 93%
2. Average browsing time reduced in group contexts
3. Participants felt the system balanced control
1x
1x
1
1
1
My team consisted of 5 designers.
My team consisted of 5 designers.
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2
This project taught me not to assume interactions are intuitive without validation. I also learned that interface design directly shapes group behavior, not just individual actions. Balancing individual and group needs pushed me to think critically about trade-offs and long-term use.
This project taught me not to assume interactions are intuitive without validation. I also learned that interface design directly shapes group behavior, not just individual actions. Balancing individual and group needs pushed me to think critically about trade-offs and long-term use.
3
3
3
If any changes could be made in the future, I would implement a customizable interface setup. In testing, users identified that rigid home screen structures got in the way of their ability to easily access what they want.
If any changes could be made in the future, I would implement a customizable interface setup. In testing, users identified that rigid home screen structures got in the way of their ability to easily access what they want.
createdbylib@gmail.com
© 2026 Libby Wilken
createdbylib@gmail.com
© 2026 Libby Wilken
createdbylib@gmail.com
© 2026 Libby Wilken